With aeroponic growing, the roots are exposed to maximal oxygen, which in turn enables the plants to form the oils and sugars that are the building blocks more efficiently, and that also gives them the great flavour that is so often missing in shop bought produce.
In a controlled environment, we can control all of the variables including light phases, temperature, chemistry and husbandry so that we utilise energy and inputs efficiently and can repeat the formula over and over with exactly the same results.
With a controlled growing environment, we can add trace elements into the nutrient mixes that are often missing in soils to the plants have a boosted immune system and are healthier all round. This coupled with shorter logistic chains getting the fresh produce to the shops faster means that the nutritional content is much higher in the plants and we benefit too.
This all means that we can grow clean, consistent, predictable crops that have no herbicides, very little pesticides and do not damage the environment.